Haven’t you wondered why someauto maker’s logos look the way they do? There are a lot of stories about the origins of Chevrolet’s bow-tie emblem, Ferrari’s prancing horse and Audi’s four rings. Some are more interesting than accurate.
While BMW was famous for making airplane engines, especially during World War II, is it true the company’s circular badge represents a propeller? Did Ferruccio Lamborghini choose a crest adorned with a bull mainly as a dig against his rival Enzo Ferrari? And who thought up the elaborate Cadillac badge, with all those duck decorations?
A recent story by Nick Kurczewski in Road & Track magazine delves into some of the myths and interesting truths about car logos, what they represent and just as often what they don’t.
The piece is worth a read