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I've spent allot of money on DLC over the last few years. For the campaign if its something that can add to a games story like Bioshock 2: Minerva's Den I thinks its well worth it for the story and few extra hours of play. Now crap like the Jedi Temple from SW: Force Unleashed that I paid $10 for and ran through in 30 min is uncalled for.
I don't really do much multi-player but think if its 5 or less maps it should be free and offered as a patch. If its like 10+ maps that the developer spent quite a bit of time on then I can see charging for it.
Though allot of developers try to make this content free but certain companies (cough...cough...Microsoft) insist on charging the customer for it. Epic went through that crap trying to give us free Gears of War maps a few years ago. Valve recently expressed how displeased they where with Microsoft for pretty much ruining Team Fortress 2's experience on the 360 by wanting to charge for updated content while the PC version is light years ahead from free content.
This doesn't mean I won't buy DLC, but I'm more selective. Plus allot of times if you wait DLC goes on sale and you can get things you may have an interest in pretty cheap. I picked up the 2 campaign add-on's with the extra costumes for Resident Evil 5 for $5 about a month ago...better than paying $15-20 when it came out.
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