Quote:
Originally Posted by DGthe3
So, Ford doesn't want to compete because they did their own testing and already knew that they'd lose? Not surprising, GM probably did the same thing and got the same results before they issued the challenge.
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That's a pretty big assumption. Why would Ford risk the possibility of losing when they have the marketing advantage by the numbers? Chevy has a lot more to gain by that challenge. If Chevy loses, the average consumer's assumption would just be confirmed. If Ford loses, they have an advertising crisis on their hand. Whether Ford would expect to win or lose, it's close enough numbers wise that it would be a very stupid move to accept unless Ford knew they had the victory in the bag.