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Has anyone considered that market share might not be the best indicator of profitability or good business in general? One of the reasons GM sold so much stuff is that there were units on the ground for months. Look at truck sales. They had Tahoes and Silverados out there with thousands in rebates because they had been on the lots for 7 months and GM wanted them gone. Some of those sales were artificially generated. With less market share, GM is making more per unit and spending less on production because supply has been lowered to better meet demand on many units.
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