Quote:
Originally Posted by StoutFiles
I guess the people that already bought a G8...but you aren't going to convince ANYONE who wants a 5 series to settle for a G8. Especially by pointing out it gets one mile of gas more a gallon. They aren't sure who to market the G8 too now and with the Camaro coming out they're running out of options. Now suddenly the G8 is comparable to a BMW? Come on GM...
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The commercials aren't aimed towards people that have their hearts set on a 5 series. The commercials are for people that are looking at 1 series, 3 series, nissan sedans, toyota sedans, etc. What GM wants them to stop and think about is "I could get this Nissan Maxima for 30k, or I could get a G8 for the same price which beats a 5 series in many categories. Kind of makes that Maxima seem insignificant" They are pushing the "bang for the buck" argument by comparing it to a vehicle nearly twice its MSRP. I think it is very effective.