Quote:
Originally Posted by Skyman 08
...So while they are at it why not keep brands and styling cues that other countries are familiar with instead of trying to promote new names and american styling into those markets? Which could cost customer loyalty and brand recognition. In Europe Opel has a great following, but Chevy????
Same here, If you call them Opels here not many people remember when Buick sold them...
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This change can be well managed. Having the Buick name doing well in China is proof that you can have American brands recognized and accepted in other cultures and countries.
How come Volvo, Mercedes, Toyota, Honda and BMW do not rename their brands in other countries? Seems to work fine for them and think about the money they save by not having another brand burning up money.