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Originally Posted by Hylton
^ We are just going to have to agree that we have a different opinion as to how automotive companies should be run. What is the point of having Opel and how much do you think they could save if everything from Opel was badged as a Chevy. Obviously you couldn't do it overnight but like any merger, company names are gradually changed so that it does not impact the existing customer base.
I recall in the computer world, Hewlett-Packard bought Compaq which had bought Digital 10 years earlier. The product brands were slowly changed and streamlined so that customers were not dis-enfranchised.
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But they kept some brand seperation, HP is a usually higher line of computers than Compaq, so they appeal to different consumers.
GM IS switching to complete GLOBAL platforms, which in the future will sell worldwide, and just details will change based on regional preferences in features, ride and handling and other things. So while they are at it why not keep brands and styling cues that other countries are familiar with instead of trying to promote new names and american styling into those markets? Which could cost customer loyalty and brand recognition. In Europe Opel has a great following, but Chevy????
Same here, If you call them Opels here not many people remember when Buick sold them...