[el ess A]

High prices beat high prices. Don't worry about the pricing. The market will adjust the price point for you. If you're not selling, then you drop prices, run specials, lay off workers, etc. If the cookies fly off the shelf, then you can justify having to raise prices by hiring more staff, run less specials, etc. It's how it works. Right now, I'm willing to bet there's some "value" deal on your cookie menu for the price worriers. Which only makes sense. Rather than snipe about grumpy customers, offer them a free cookie to taste and see if it changes their minds. You never know. Even one net sale out of it per day can bring in more sales. Change a negative to a positive.

Retailers that think customers are idiots are well...idiots. Consumers have lots of choices. Make sure when they choose, they choose you. The true, successful retailer bites their lip, sucks it up and focuses on quality goods/services at their best possible price. Getting every customer to think you have the best potential solution to their needs is where it's at. Nothing else they do matters if you can't get that right. Competitive advantage and knowing how to seek out and seize opportunities are what separates the millionaires from the ones that barely keep up with this week's payroll. You have to make your own opportunities and as the old adage goes, "If you like our (fill in blank) tell others. If not, tell us!". You think retailers/manufacturers don't listen? Then why do they have focus groups for the Camaro? Can't please everyone, but feedback, good or bad, might do good for retailers willing to listen.

If you can't handle the old farts, the complainers, snotty nosed kids, etc., then get another line of work. You'll be unhappy the rest of your retail days if you can't. And that would suck. But I'm willing to bet you're selling more cookies to more buyers than not selling to those who are complaining.