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Originally Posted by kanys
Excellent post with many great ideas! However I do disagree about Saturn, at least for the time being. With vehicle sales expected to drop substantially in the coming years, I feel Saturn would be sucking too much money from GM. They should get rid of it for now and maybe buy it back later. I have similair feelings towards Pontiac. I think for the time being GM should stick with the basics - Chevy for entry level and Cadillac for luxury, and then bring back Pontiac in a few years for something in between. Depending on the success of Pontiac and overall sales, then bring back Saturn. To me Saturn is too much like Pontiac, and GMC is way too much like Chevrolet. As far as who to get rid of completely, I say there is no need for Hummer, Saab, or Buick.
I don't really like the Geo idea in that I think it would take away from the "greenness" of the remaining companies, and therefore hurt sales. I think ridiculously fuel efficient/low emissions vehicles should be distributed throughout GM's brands.
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I was thinking more long-term when I came up with these. That's why it's a brainstorm.
There's just no way that GM could meet many of these goals right away—too many contracts and negotiations to waste time figuring out.
I'd hate to see Buick go, being that it is GM's foundation company. Remember that the guy that founded Chevrolet opened Buick years beforehand, and it was a great success. It also sells very well in China. The image is what is wrong with it. Being stuffy makes it a weak competitor in the market. They need to compensate with something over-the-top. I think Buick should get a Corvette to redesign, a muscle car to run with the big dogs, and an economic luxury car that features green technology. These ideas would produce a diverse image and will allow the unique design components of Buick cars to more parts of the market.