[jrc1122]

MSRP= Manufacturer's SUGGESTED Retail price.


I think a dealer has the right to sell these cars for whatever level of profit they want. It is their product.. That doesn't mean I will buy it.

I am like most other consumers. I look for good deals, with quality and cost in mind. The Chevy Volt @20K over MSRP is an extremely bad deal. So I would not buy from them. And furthermore if I was really interested in the Volt (which I am not), this would turn me off from buying from this dealership for any vehicle.

But from an economic standpoint, If they get 9 Volts all year, and can sell them all for 20K over sticker (unlikely).. That stealership makes 180K more that year. Just on 9 cars. Not to mention whatever they make from profits built into the MSRP.

Cliff notes:

Price your cars whatever you want. But be prepared for the backlash of turned off customer's from your attempts to make a HUGE profit, on an item that is being subsidized by us, the tax payer.