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You cant go wrong with a Ram. They have a leather dash (not cheap), lowest price, best durability, good mpg a solid real world 18+ on the highway. Most bang for the buck and go through Costco for the lowest no BS price all without leaving the house. Tell him to drive all 3 and price all 3 equipped how he want them and the choice may be crystal clear if he want the most bang for the buck.
4wheeler magazine always rave's about the Ram on their long term testers, they beat the heck out of their test trucks and the Ram has proven to be the best overall pick to live with and own for 1/2 ton 4x4's in the past few years.
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