07-27-2010, 10:10 PM
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#69
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Not easy being Green
Drives: 67 Nova SS
Join Date: Nov 2008
Location: Olympia, WA
Posts: 2,256
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Quote:
Originally Posted by Dragoneye
Um....no? Volt was started much before the bankruptcy and the reformed CAFE standards (which they could have met without the Volt...).
It was the brainchild of Lutz because GM has NO hybrid presence in the market, especially back then. They wanted to leapfrog toyota's prius with an electric vehicle as opposed to the standard hybrid. They did that.
The market chose this vehicle. People damned GM left and right when they sacked the EV1, and then people started buying up hybrids shortly afterward. See -- missed market potential. So, GM devises the Volt to make a splash. The PR was worth the initial loss to them. Stress on INITIAL loss, by the way...just like the prius it will eventually earn them money.
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