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Old 07-13-2010, 09:41 PM   #12
Mr. Wyndham
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Quote:
Originally Posted by Brokinarrow View Post
Good for the company, but a higher 'average transaction price' sounds not so appealing to me as a consumer... But maybe that's just due to people throwing on more options to their vehicles?
DG hit the nail on the head in one aspect -- look at the product portfolio. (For example, if Ferrari were thrown into the mix, it'd be outrageous...)

But Transaction price increases without a dramatic portfolio change (which there hasn't been)...indicates a perceived value increase in the market. THAT is fantastic news.

What's even better is that they're making money, no longer losing. That means less "cost-cutting", and more "reinvestment" into better cars and trucks.
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