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Uniques Uniques are a standard measure of audience size available from sophisticated analysis tools including Quantcast. Although many tools label them "visitors," uniques technically count the distinct cookies received from or sent to visitors and are known to overcount visitors who delete cookies regularly. For sites with many repeat visitors, the cookie count can exceed the true visitor count by a factor of two or three. Publishers interested in understanding how cookie deletion affects their audience can sign up for Quantcast's free quantified publisher program for a detailed analysis.
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my cpu at work deletes my cookies after every page i click on a new link. and i repeatedly go to the new posts button while on this site, thereby re-adding myself to the "unique" list.
sorry, because of me they have incorrect #s,