the car won't cost 33k$, that is your obvious error in reading skills, it's genesis sedan which will compete with lexus, bmw and such.
the prices are not yet available in details, but turbo4 will be starting from 18-19k$ and v6 will be starting from $23-$24 at the same time having all the bells and whistles of 2LT. i'm actually a big fan of hyundai, it's more quality, it's lighter and faster(v6 to v6), the interior is better, but it doesn't have such history and doesn't look as exotic as your "pony" cars, just nice, elegant, and refined, but i'm not quite up to those needs.