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GMC and Chevy each sell enough pickup trucks to compete with any other pickup brand alone. If GMC was eliminated, would all the GMC buyers buy Chevy instead and Chevy sell twice as many pickups as anyone else?
That's not a rhetorical question, I'm really not sure why GM's trucks sell so much more (besides the fact that they KICK ASS) but I have to wonder if branding is part of it.
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