[The_Blur]

Originally Posted by stovt001

Not counting foreign market only brands (Holden, Opel, etc) GM should have 3 brands: Chevrolet, Cadillac,....and bear with me here...Buick. Chevrolet and Cadillac have the obvious reasons. Buick just has the most potential. The American population is aging, and given the growing popularity of Lexus those car buyers care more about style, luxury, and quality over performance. The Enclave is already an unquestioned success, and the next Lacrosse looks fantastic. Now if Pontiac dies, the G8 can transfer to Buick without the cheesy hood scoops and keep more of the original Holden styling. Call it the Invicta and market it as the family man's Camaro. The awesomeness would be uncontainable. Then to round it out, add a premium compact based off the Cruze. Maybe even add a coupe/convertible and call it the Riviera. GMC, Saturn, and Pontiac don't do anything but sell rebadged products from the other brands so they add no value. Saab has a great thing going for it, but the original formula of hatchback bodies, turbo 4 engines, and quirkiness is completely lost on GM. They need a different corporate culture to thrive. Hummer merged with Jeep could be sustainable in some form, though maybe under different ownership.

That is the best business advice GM can get on the Buick issue.