Quote:
Originally Posted by DGthe3
Please explain how it is more efficient and effective to advertise 2 names. I didn't see anything about them selling (or never planing to renew) the rights to chevy.com. They're just going to advertise the actual name of the brand.
Splitting the advertising ... what luxury vehicles does Chevy offer? The Malibu? The Impala? And where do you make the distinction between boring and fun? Cobalt LT would be boring, but what about the 260 hp Cobalt SS?
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Advertising both names from a web stand point comes down to keywords used by your potential customer base. You will have customers search for Chevy because it's short, easy to spell and/or it is all they've ever called Chevrolet.. I would consider an Aveo basic (boring) transportation, but the Malibu and Impala (non-SS) value/luxury for a non- Buick
or Cadillac (When I mentioned luxury, I was remembering my dad's '91 Caprice Classic LTZ). As for a Cobalt LT, I consider it boring but anything SS fun.