|
I think the policy is justified. Chevrolet is the formal term. It is bad marketing form to have sales people using a colloquialism. Nothing is going to stop people from using the term 'Chevy' or 'Chev' but when selling, using terms that are correct and respectful is always the norm. It's the same as using the term 'less expensive' instead of 'cheap'.
I don't know why that merited mention in the NY Times. Must have been a slow news day.
|