Quote:
Originally Posted by Kahdir
This can't be an effective way to spend bail-out money. From a web marketing standpoint, it's completely idiotic. Keep both URLs, continue to use both names online and in printed media...
As a compromise, use Chevrolet when referring to basic transportation, family (read boring) and luxury vehicles and Chevy for performance/fun vehicles...
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Please explain how it is more efficient and effective to advertise 2 names. I didn't see anything about them selling (or never planing to renew) the rights to chevy.com. They're just going to advertise the actual name of the brand.
Splitting the advertising ... what luxury vehicles does Chevy offer? The Malibu? The Impala? And where do you make the distinction between boring and fun? Cobalt LT would be boring, but what about the 260 hp Cobalt SS?