Really, I get it, no need to

me. I just think that out of tons of ideas this has to be one of the most backwards thinking things I have heard. As stated on NBC Anyone remember New Coke.. I'm no marketing major and really don't think it's going to make any difference, but I have been wrong before. I don't give a rats a**, more of a comment on something that has been recognized for years as one thing and seemed to work just fine so why even worry about it.