[Number 3]

Originally Posted by Skyman 08

They did use it in a commercial a while back, i remember it...
in fact they used it several times

touche'

But the point isn't what they did, it's more what to do in the future to create that consistency of brand awareness.

The market is getting very crowded and having a clear brand and name recognition is becoming increasingly important. There is a Chinese automaker named Chery. Chery....Chevy.....Chery. So I think GM is trying to create a consistent awareness of Chevrolet. After all, the guys name wasn't Louis Chevy now was it.