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Originally Posted by skuttduck
This coming from a company that would spell employee "employe" to save printing costs.
I'm not sure if that is still done, but hey, Chevy could save on printing costs as well.
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20 years ago, and I do believe employe is an acceptable spelling. At least according to Websters.
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Originally Posted by EnvyTerra
How bored do you have to be to think of this? I thought GM would be much busier with more important things.
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Developing a consistent brand image is VERY important. What they are saying is you CAN NOT achieve that if you have some ads that say Chevy and others that say Chevrolet.
Did you know we hold clinics and we actually have people say, "I'd never buy a GM in a million years, but that new Chevrolet is pretty nice". You need a consistent message.
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Originally Posted by Captain
They pay some idiot the equivalent of 10 new Chevy Camaros to come up with that dumb idea.
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Come on now Captain........you think the person that came up with that idea makes $350,000 a year? You either know them or you way overestimate how much GM pays.
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Originally Posted by DGthe3
They're going to market their official name of the brand, rather than the nickname. Its not that big of a deal. I don't know why they think its a good idea, but I don't know why so many people care either. Makes no difference to me if I see an ad for a Chevrolet Malibu or a Chevy Silverado
I've never seen GM refer to GMC as Jimmy, though they acknowledged the WWII era nickname by using it on a now defunked SUV, but they never said "Introducing the all new Jimmy Sierra". Likewise, I don't think they've used "Caddy Escalade" or "Poncho Firebird" in any advertising either.
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Quote:
Originally Posted by arod55
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I believe the official GM ad went, "baseball, hotdogs, apple pie and CHEVROLET".
Take your Chevy to the levy, although a great song, was not a GM jingle.