[Rhetor]

The fallout, like the post on this thread, will be myriad 9and inconsequential)!

In a lesser known memo, the famous actor/comedian, Chevy Chase, is being sued by GM to legally require him to change his name to "Chevrolet Chase" so that the GM advertising suits can forcibly maintain branding continuity . . . (I just can't find the copy of my memo--will post it as a pdf if I can find it.)

And in a recent city council meeting, a motion was made in town of Chevy Chase Maryland, to change its name to Chevrolet Chase.

Again, another ingenious branding initiative by advertising geniuses who get paid for such incredible cutting edge thinking as that memo!

Branding, branding, branding . . . where will we all be without branding! How did the world survive without branding!

Another tempest in a teapot!