Quote:
Originally Posted by ps-gunkie
Guys, you're missing what this is all about. This isn't about anyone not being allowed to use Chevy, this is about GM consistently using Chevrolet in their advertising and stuff. If you want to say Chevy, you can do so, just read the second article in the first post.
Besides, this was an internal memo, not an announcement or whatever.
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Yes, that may well be true, as a way of protecting branding. But, they shouldn't (IMHO) drop the "Chevy" references as it is equally as rich in brand equity.
Coke - Coca Cola - They embrace both names and have been very successful at it.
And granted many miss the point of branding, especially ina global market, but, therein lies the rub. Use and embrace both, they have a lot of value in keeping the brand profile conspicuous.