Chevrolet Corvette Stingray C7 Forum - View Single Post - Very poorly worded memo from GM

greenrail · 06-10-2010, 12:41 PM

I love my friends at GM, but, this is silliness in the extreme.

The term "Chevy" is every much a part of the brand identity (and history), as Chevrolet. Sorry guys, but this one really doesn't work for me.

Micromanagement of obscure elements of marketing, that doesn't do anything but stir up unwanted comments from the media and the "CHEVY" Faithful.

I know I am running the risk of being villified by some, but geez folks, keep your focus on the important stuff. Build exciting and quality vehicles and start kicking some butt in the marketplace!

CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY

06-10-2010, 12:41 PM	#19
greenrail Comic Curmudgeon Drives: 2010 Camaro 2SS-2010 VW CC Sport Join Date: Mar 2008 Location: Near Chicago, IL Posts: 2,392	I love my friends at GM, but, this is silliness in the extreme. The term "Chevy" is every much a part of the brand identity (and history), as Chevrolet. Sorry guys, but this one really doesn't work for me. Micromanagement of obscure elements of marketing, that doesn't do anything but stir up unwanted comments from the media and the "CHEVY" Faithful. I know I am running the risk of being villified by some, but geez folks, keep your focus on the important stuff. Build exciting and quality vehicles and start kicking some butt in the marketplace! CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY __________________ Member Illinois Camaro Club His Name is Rosie - "Speak Softly and Carry a Big Stick!" - If you know who said that, then you know the genesis of his name.