As reported on
CAMARO5 HOMEPAGE.
GM wants people to start saying "Chevrolet" instead of "Chevy".... or maybe not?
Quote:
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The New York Times reports that a memo distributed to workers at the company's headquarters earlier this week instructs them to cease referring to the Chevrolet brand by its long-standing nickname, Chevy. Going forward, only Chevrolet is to be used. The reasoning? So-called branding consistency.
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GM's RESPONSE:
Quote:
Statement on the use of Chevrolet and Chevy
“Chevy” will continue to reflect the enthusiasm of customers and fans
2010-06-10
DETROIT -- Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.
We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.
In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.
We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover “Chevy.”
http://media.gm.com/content/media/us...0610_Statement
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