Quote:
Originally Posted by Rogue Leader
You're correct, Lexus is breaking even or losing money on each LFA.
That said theres a combination of factors that causes these companies to make these cars limited. Firstly the manufacturing process. This car is built by hand, and Toyota even invented some new CF weaving processes for certain parts of the car. Secondly people who buy cars like this PAY for the exclusivity. In the end this car is still a Toyota, and to charge astronomical amounts of cash for it people who buy cars like this not only need to know they are buying the pinnacle of technology, but that when they drive it down the street their neighbors are NOT gonna have one too.
Ferrari and Lamborghini are a bit different, they generally don't limit production of any of their cars and will build as many as people will buy. That said their cars are hand built as well so obviously they can't make as many as GM can make Camaros. Now both do offer occasional special editions or supercars like the F50 and Enzo and make them limited for the same reason the LF-A is, because even in the big money world they have to offer the fact that to charge a premium over an already super expensive car this special edition has this, this, and that AND its one of only 50.
When it comes to money or muscles, theres always someone who has more than you.
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Yup. I agree with RogueLeader.
I also don't think America is the target for this car, I think it's the middle east. They hold Toyota/Lexus's in high regard there (watch that crazy driving in Dubai video again, 2 out of 3 cars was a Toyota).
Also, you spend 10 years developing the technology for a car with the CF looms and all of those other things and you need to put something out to show for it.