If it gets a few buyers to switch from those huge, wasteful Momster Truck (suburban driven only - soccer mom style) SUV's off the road, then it can't be all that bad.
I like it and would like to see more of those upscale vehicle choices for that segment.
If you built a real nice wagon product, it would allow the Minivan-averse people to move away from the SUV without challenging thier virility. It's where we need to go.
-Mark.