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They are doing their best to retain owners of the brands that were cut.
I had a Pontiac and Saab when they were cut.
I received a certificate for a years oil changes, rotations, etc. from Pontiac and different updates, etc. (Saab has been turned in, but replaced with a Cadillac).
The bottom line is GM needs every car they have in their line up to be a success and rebadging cars and dumping them in fleet had to end. Was it cool to have the Solstice and the G8 in the line up sure....but not if you're losing $ on every one you sell!
Brand loyalty is important, but most buyers I talk to are not even aware of what brands fall under the umbrella of "GM" not to mention what other brands are dressed up Hondas and Toyotas....
Offering fewer terrific cars is way more imortant than spreading limited funds thin over too many brands and ending up with ok cars that sell by discounting them via rebates, etc. and dumping them in fleet.
GM would have been much better off if they would have stopped trying to stay #1 and allowed Toyota to just pass them up...cuz dumping cars and losing $ is not a good business practice.
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