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My opinion... who cares?
Eh... BMW's, and all the German autos (non-supercars) in fact, are becomming hiddious these days. And the people who buy them... will buy them no matter what they look like, it's all about the badge.
I do think the American and Asian styles are more appealing to the average consumer. Not to mention, more affordable.
In the end this little 'stunt' may just give BMW more free publicity than they could ever buy!
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