Quote:
Originally Posted by swifttal
Man, Hyundai is doing some serious stuff with the Genesis, especially the sedan, the v8 is a very nice car. Hyundai is moving in the right direction, but they really need to either make a new higher level brand, or at the very LEAST, change that H logo. No matter what vehicles they crank out, that cheesy H is going to haunt them. I understand the cost of new dealership networks and all, but at least a revamped logo would do them well
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Very good point, I'm all over this subject thanks to the marketing classes I've recently taken. A few others mentioned this as well that Hyundai needs to reposition themselves as a brand to change some of those stereotypes people (unfortunately) have. It seems superficial but a new logo design is a great way for people to see that your brand is getting serious.