[el ess A]

Key is, because of GM's woes, it didn't make sense to come out swinging with a rip-snorting, tire-tearing type of Camaro commercial pointed toward the horsepower junkies.

The base Camaro fan group will buy them, similar to a political candidate normally suspects their fan base will vote for them and goes after independents. This, I believe, is GM's focus. A smart one at that. It seems to be working.