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Originally Posted by FenwickHockey65
The competition...
Ford Motor Company: Up 25%, 162,996 units sold
Chrysler LLC: Up 25%, 95,703 units sold
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Fords full numbers:
DEARBORN, Mich., May 3, 2010 – Ford continued to post strong sales and market share gains in April, with Ford, Lincoln and Mercury dealers delivering 162,996 new vehicles in April – a 25 percent increase versus a year ago. It marks the fifth month in a row Ford sales have increased more than 20 percent. Year-to-date sales totaled 591,592, up 34 percent.
In April, Ford retail sales were up 32 percent versus a year ago, and Ford gained retail market share for the 18th time in the last 19 months. Fleet sales were up 13 percent. Ford is benefiting from a fresh lineup of new, high-quality, fuel-efficient vehicles delivering industry-leading levels of safety and smart design.
“Customers are benefitting from our strong new product lineup,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “Our laser focus on quality and dependability is increasing Ford resale values at a higher rate than the overall industry, bringing real value to Ford customers at trade-in time and driving industry-leading customer satisfaction and higher market share.”
On average, resale values of Ford vehicles have increased 23 percent versus last year, outpacing the industry average by 4 percentage points, according to the latest North American Dealers Association auction data. Ford vehicles now have the fewest number of defects of any full-line manufacturer and the highest customer satisfaction with vehicle quality among all major automakers, according to a first quarter study by RDA Group of Bloomfield Hills, Mich.
Once again, sales were higher throughout Ford’s lineup in April – continuing a trend that began in December. Cars were up 10 percent versus a year ago, utilities were up 33 percent, and trucks were up 38 percent. Among brands, Ford sales were up 26 percent, Lincoln sales were up 22 percent and Mercury sales were up 19 percent.