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When comparing Toyota incentives to any other manufacturer, don't forget to compare MSRPs. If a Chevy costs more than a Toyota from the factory, it may be necessary to balance that cost with a higher incentive than Toyota is willing to offer. Offering a higher incentive also implies that the Chevy may have more built-in profit than the Toyota. There are a lot of overlooked variables when comparing incentives. No two cars from two manufacturers are alike, and so their values and costs are different.
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