Quote:
Originally Posted by a_Username
As I recall, you saying implies that incentives were a major cause in their recent sales. However, if incentives were a major worry for consumers then obviously the Big 3 would have a lot more customers. No matter which way you try to spin it, domestics still offer over ~$1300 per vehicle on incentives than their Japanese competition. Sales from the last month show barely any perception change IMO.
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I never denied the total value of incentives. But I'm not comparing Toyota's incentive value to GM's or anyone elses, you are. I am comparing what was done last year vs what was done this year, and the results. Not how much one spends vs the other, because then we'd also have to be talking about their total sales. But we weren't talking about total sales, we were talking about the relative increase. Therefore, it makes sense to look at the change in incentives.
Relative to last March (that chart is mislabled somehow) Toyota offered ~$700 more, an increase of nearly 50% while the industry average was down a little more than $400 or 13%. Meanwhile GM offered
~$1200 less, or down 26%.
I'm not going to go into another round of this argument. It feels like one of us is arguing oranges are round while the other says bananas are yellow.