[a_Username]

Originally Posted by DGthe3

Toyota has also issued the largest sales incentives in their companies history.

http://www.autoobserver.com/2010/04/...m-reports.html

Toyota's incentives, to which some of its Japanese competitors responded, pushed the combined incentive spending of Japanese automakers to their highest ever. From February to March, Japanese automakers boosted their spend by $224 to $2,058 per vehicle sold.

Combined incentives spending for domestic manufacturers averaged $3,413 per vehicle sold in March 2010, down from $3,463 in February 2010. European automakers increased incentives spending by $151 to $2,763 per vehicle sold. Korean automakers increased incentives spending by $349 to $1,997 per vehicle sold.

In March, the industry's aggregate incentive spending is estimated to have totaled approximately $3.07 billion, up 49.4 percent from February 2010. Chrysler, Ford and General Motors spent an aggregate of $1.7 billion, or 54.8 percent of the total; Japanese manufacturers spent $922 million, or 30.5 percent; European manufacturers spent $262 million, or 8.7 percent; and Korean manufacturers spent $183 million, or 6.1 percent.

...

Comparing all brands, Scion spent the least, $333 followed by Mini at $697 per vehicle sold. At the other end of the spectrum, Lincoln spent the most, $5,205, followed by BMW at $4,794 per vehicle sold. Relative to their vehicle prices, Saturn and Chrysler spent the most, 15.0 percent and 13.7 percent of sticker price, respectively; while Porsche spent 1.3 and Scion spent 1.9 percent.

According to this, it seems Domestics spent way more on incentives than Toyota did. These incentives, while not as much as its Domestic counterparts, combined with this seemingly immortal quality reputation is what gave Toyota just a sales jump. However, as you can tell, incentives weren't obviously what was on consumer's minds, because if that was the case then the Domestics would have vastly outsold the Japanese automakers.