Quote:
Originally Posted by a_Username
One magazine isn't going to change people's mind. In order for something drastic to happen to Toyota, all the mags need to have some general consensous. The idea of Toyota being the safest, highest-quality vehicle is too far branded into the minds of the average consumer for it to be overthrown by one small magazine award.
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Consumer Reports is probably the most influential publication for typical buyers of Toyota's. It was largely due to CR that Toyota has their reputation. And they did all they could to perpetuate that idea too, by doing things like giving every single Toyota a recommended pick, even if they've never driven it.
I could go on and on about the problems I have with them, but I'll save it for another thread.