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I certainly can't speak for GM or anyone else, but the G8 is the first Pontiac vehicle that actually made me stop, get out of my car, and look at the vehicle without me even having intentions to go look at cars. I just happened to drive by a lot and see the G8 and thought "Damn, that's nice. I'm gonna go look at it".
That being said, I think they're taking steps in the right direction.
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