Quote:
Originally Posted by Dragoneye
The name is ironic. 
It's not stupid-fuel efficient
It's not stupid-cheap
It's not practical
It's ugly
It has NO power
and it's unsafe.
Why...is it called "smart"?  |
It's branding. Some people believe anything they see on TV.
When you associate your product with being the smart choice, people buy it because they want to be associated with making smart choices. It's branding psychology, and it works.
Quote:
Originally Posted by zebra
it's called 'advertising' - Blur can tell ya all about it
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How did you know I was going to say that?
Quote:
Originally Posted by Stingr69
They call it "Smart" because calling it "realy small, dangerous, slow, and no room at all" would be a bad marketing concept. 
-Mark. |
I thought that was the Tata Nano's ad campaign?
Quote:
Originally Posted by a_Username
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