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Old 03-12-2010, 06:05 PM   #26
MikesZ
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Drives: Long Distances
Join Date: Jun 2009
Location: Arizona
Posts: 1,021
Quote:
Originally Posted by DGthe3 View Post
Its not going to be a specialty product though. If Dodge can manage 100k Charger and 300 sales, GM should be able to accomplish at least as many. And the G8, while not selling well overall, came close to its sales targets while in a down market. And if they cancel the Impala and replace it with a RWD Caprice, I would not be surprised to see 200k sales per year, for that one vehicle and at least another 100k total for its cousins around the world.

To my knowledge, GM doesn't exactly operate on a fixed R&D budget. They don't spend $5B/year regardless of the number of vehicles it gets spread across. Its perhaps $1B per vehicle platform spread over a number of development years. So it wouldn't be stealing money from other areas, the idea (particularly within the new GM) is to make everything stand on its own. If it can't pay for itself, it won't get the green light.
Interesting...but how do you add yet another large vehicle into the CAFE mix while trying to maintain your Tahoes, Suburbans, Silverados, Escalades, etc?
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