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The problem with Corvette low sales volume is a little bit about perception and a lot about price. The product has some weak spots in the interior - appearance and perception of value. The marketing needs to focus more on getting a new message out to the right demographic. Focus the message on what they want and tell them how a Corvette will deliver it. That just isn't happening and hasn't been happening for some time. Price is kind of high if you want anything more than the base model. Add a few toys and the cost goes up a lot but you don't get much more satisfaction out of it. The potential buyer gets frustrated at that point and just moves on to "something else" because the Vette does not offer a good perception of value.
Just how I see it. I know that is how it typically goes for me when I look at buying one.
-Mark.
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