Quote:
Originally Posted by tmurphycardesign
as far as us designers in cadillac...we are none to happy about this.. when nesbitt was promoted to his position as cadillac general manager, we all felt this was huge plus for design and such. The people who are usually assigned to those positions usually are very disconnected to design and have more of a marketing / buisness make. Having someone in that position based from design really would have allowed more decisions that would have helped the overall design and pushed what the image of cadillac should be in the form of its cars, and brand image.....it takes someone with design knowledge to understand sometimes building the right car wont look great in the books, (examples, audi a8, bmw 7 series, these cars do not generate much profit, however they escalate the brand) but you need certain cars to be successful in the long run..if you have someone up top making the decisions based on only immediate profitability..you wont get those decisions that need to happen
|
He had the opportunity to roll out the Sixteen as the XTS and went with a warmed over DTS design. Maybe it's time you guys give the whole obtuse angle thing a rest.