I'd go with Timeless Motors. Indicating a name such as Timeless would require an advertising campaign and products that reflect the perpetual nature of the industry's greatest recurring designs. Great designs last for a long time without losing buzz, like Porshe's most popular products, the Corvette, Lamborghinis, and other exotics with easily recognized styling.
Timeless would begin with an entry into the exotic market. This would best coincide with its design and upscale advertising campaign. Expect an angular design along the lines of a Lamborghini with a mid-engine layout. It would not be a top performer, but it would be a competitively priced, limited production vehicle. When the vehicle turns a profit, minor design refreshes and an engine upgrade will bring it into a more competitive place in the market.
With high enough markups and outside investment, this vehicle could build a decent profit. This profit would be reinvested into the brand as a new vehicle in a lower trim. Having now built a competitive exotic product, a more luxury-oriented vehicle would be produced. Think along the lines of the Phantom crossed with classic Cadillacs. The vehicles would be long, spacious, and easily converted into fleet limos. This sort of fleet sale would become a large enough source profit to reinvest into another line of production.
Now there is profit coming from a couple of vehicles: a 2-seater exotic with angular lines and a small line of full size luxury vehicles that includes a sedan and a coupe. Not everyone likes exotics. People with the same money invest in muscle cars. Timeless would take the best attributes of the best muscle cars and design one from the ground up. It would be built for drag racing with a larger target market than the other products. This line would include a pony car reminiscent of cars from the 1970s. A larger, Chevelle-like product would also be produced. These vehicles would have a single trim level with one advanced engine per product. Since this brand is specifically designed to compete at the top of every category with limited production, there is no reason to build lower trims.
Target markets include:
- high-end performance exotic (competes with Lamborghini)
- full size ultra luxury sedan and limousine (competes with Rolls Royce)
- full size ultra luxury coupe and convertible (inspired by classic Cadillacs)
- pony car coupe (inspired by classic pony cars of the early 1970s)
- muscle car market (inspired by classic vehicles, like the Chevelle)
- electric roadster (competes with Tesla)
- electric public trolley and bus platform (for governments and transportation)
The vehicle list could expand to include other products over time, but these would be the products for the first 20 years assuming success for that long.