Quote:
Originally Posted by DGthe3
No, its not. The goal is profit, not volume explicitly. Low margin/high volume is a bigger gamble than low volume/high profit cars. And given the state they're in, I can't blame them for taking the easy route. They rushed a reskinned Charger to market with a heavy profit margin on each, since the platform was well established and the investment in the car was minimal.
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I doubt its making enough profit to keep the company afloat by that strategy. That would be one of the main problems with a low volume/high profit.