Quote:
Originally Posted by Stew
You kind of missed my point. THe people buying the cars aren't buying them for what they will do on a track or what some magazine says is best. The Challenger was NEVER meant to be a high volume car. When it came out the goal was around 30k per year, not 100k+ the Mustang and Camaro. The Challenger is basically an image car to bring people into dealerships. On the LX platform, the Charger and 300 are the mainstream sellers. The Challenger does what it is meant to do, be an image cars, and the limited colors IMHO are to get people in showrooms as much as sell cars. Before the conentrate on the CHallenger, they need to work on their high volume cars, a quicker CHallenger is not going to save them. They are supposed to have fully revised Avengers and Sebrings on the lots by the end of the year, that's a start. Right now they are broke and can only do stopgaps until they get the Fiat Platform cars integrated and that is going to take a few years.
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Then the bold is Chrysler's fault for producing a vehicle that wasn't meant to sell. Why would they make the goal so low for? Do they realize they couldn't compete with the other two? I can understand your point on the marketing of the Challenger as an "image" car. However, the Camaro and Mustang have the same image as the Challenger and they can do this as well as being a good seller.