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I think the existence of GMC is one of the many reasons GM came to be in such a poor state, and one of many very poor business decisions.
Fact is, GM bloated their lines with far too much re-badging than they could handle.
Sure GMC might offer slight tid-bits here or there over Chevy, and sure they might have now built a large following, making it difficult for them to consider axing it. However if they had known what they were doing in the first place, they wouldn't have two identical Tahoe's, for example, with a difference here or there, which is a waste of money, to put it extremely simply.
I have no doubts that were they producing all their Trucks from one of the lines from the get-go, they would have combined all the split Sales to the one chosen brand. At the very least, I understand if these Trucks had huge differences in styling or luxury, etc., however let's face it, most people can't even tell a difference, minus the grilles.
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'13 F10 BMW 535i ///M Sport : Jet Black/Black-Anthracite : Premium & Technology Packages/Sport Auto Trans/Camera/Park Distance Control/Heated Seats/Tinted Windows/Blacked Out Markers/Performance Spoiler.

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