Quote:
Originally Posted by Easy Go
While the business case could change over time based on various factors (price of gas, available cash, truck volumes, etc) it was determined that there was still enough brand-value and positive cash flow in GMC to maintain both Chevy and GMC truck programs - trimming out the GMC's a bit more premium than the Chevys.
This may seem odd, but I think what would ultimately make GMC go away is a rock-solid Buick brand. Buick's doing ok and is turning it's image around (consistently while not too abruptly) with great new product, but from a marketing/distribution perspective, I don't think Buick is quite ready to stand on it's own (outside of China). Therefore Buick and GMC are kept lumped together. When Buick doesn't "need" trucks in the showroom, I think GMC will go bye bye.
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Well, I hope GMC will not go bye-bye. My wife and I like the GMC Terrain sooooo much better than the Equinox and I expect to like the GMC version of the next small pickup truck better as well...especially if it hits hwy mpg's in the 30's.
That vehicle may well be my next DD.