|
While the business case could change over time based on various factors (price of gas, available cash, truck volumes, etc) it was determined that there was still enough brand-value and positive cash flow in GMC to maintain both Chevy and GMC truck programs - trimming out the GMC's a bit more premium than the Chevys.
This may seem odd, but I think what would ultimately make GMC go away is a rock-solid Buick brand. Buick's doing ok and is turning it's image around (consistently while not too abruptly) with great new product, but from a marketing/distribution perspective, I don't think Buick is quite ready to stand on it's own (outside of China). Therefore Buick and GMC are kept lumped together. When Buick doesn't "need" trucks in the showroom, I think GMC will go bye bye.
__________________
In the early morning... when there's only a mere suggestion that the sun is going to bother coming up at all that day - a CGM blur accompanied by the anthem of 312 horses awakens the morning commuters from their NPR-induced stupor. Charging past the front lines in an all-or-nothing battle cry that the King has returned...
|