Quote:
Originally Posted by DGthe3
So if it were up to you, you would further neuter Pontiac towards an economy brand and kill off GMC instead? Then we could look forward to wonderful ideas a G3 Hybrid and kiss the 4th best selling truck goodbye. And to restructure Pontiac to be as profitable as GMC is right now would be a massive undertaking. For each Yukon sold they probably make a proffit equal to the cost of a G5. Pontiac would have to have a price increase (to seperate it from Chevy) and have a huge volume increase to get on even footing with GMC, but do all this without eating into Cadillac and Buick. This is a nearly impossible task, compared to keeping another brand which posts large profits, good sales volume, and has a fairly clear identity. If it ain't broke, why kill it?
GMC doesn't exactly compete with Cadillac, its closer in position to Buick (which you seem to have left out). But even then, there is only 1 model with either that shares a platform with GMC (Escalade/Yukon Acadia/Enclave). So getting away from the luxury cars, GMC's are nicer trucks than their Chevy counterparts. Stronger styling, more features and options. Its said that a company may buy Chevy's for their work trucks, but the foreman will get a GMC for himself.
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No, I wouldn't have killed off GMC, it would still be around. But I would kill off any pontiac cars that were rebadged and only sell the g8 and the solstice. So basically, it would only be a brand for a small niche.
Eh... foreman's are still under the owners. And at least the owners that I know, buy cadillacs or german cars.